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Arena adds World Champion Cate Campbell to its roster

Tolentino, 18 November 2013Arena, one of the world’s leading brands in aquatic sports, is proud to announce that it has added Australian freestyle sprinter Cate Campbell to their Elite Team. The 21-year-old 100m freestyle world champion from Barcelona has signed a sponsorship agreement with the three diamond brand just months after countryman and fellow 100m freestyle world title holder James Magnussen was added to the company’s roster.

“I am so excited to be joining Team Arena.,” said Campbell. “Arena has such a long and proud history with swimming and I feel very honoured and privileged to be welcomed into the company.”

Campbell was born in Blantyre, Malawi, before moving with her family to Australia as a nine-year-old. Shortly afterwards she took up competitive swimming, and within a few years she was competing in the upper echelons of Australian swimming. In 2008 she broke the Australian and Commonwealth 50m freestyle records, and competed in her first Olympics in Beijing, where she won bronze medals in 50m freestyle and 4x100m freestyle relay. At the 2009 World Championships in Rome, she took home the 50m free bronze, but 2010 proved to be frustrating as she struggled with injury and illness.

After working herself back to fitness, Campbell returned to the podium in 2011 with medal finishes at the Summer Universiade in Shenzhen, China, and the FINA/Arena World Cup. London 2012 marked her second Olympics, where she won gold with the 4x100m freestyle relay team, and made the 50m freestyle semi-finals along with younger sister Bronte, despite a bout with pancreatitis in the middle of the Games.

Now back to her best, the older Campbell went into the 2013 World Championships in Barcelona as Australia’s number one in both freestyle sprint events, and capped a highly successful meet with her first major individual gold as she dominated the field with a blistering time of 52.34, the fourth fastest 100m freestyle ever. She also took silver in the 50m free, with Bronte ending fifth, and then handed off to her younger sister as the Australian 4x100m freestyle relay team narrowly came second in a thrilling race, despite Cate’s best-ever textile time of 52.33 on the kickoff leg. Campbell won a third silver medal in the 4x100m medley relay.

Having established herself at the pinnacle of the sport, Campbell is looking forward to 2014: “I kick off the year with the BHP Billiton Super Series in January, then I have the Australian National Championships in April, which double as a selection meet for the Commonwealth Games and Pan Pacific Championships. Assuming all goes to plan I will then have Commonwealth Games in Glasgow from the 24th-29th of July, followed by the Pan Pacific Championships from the 24th-28th of August on the Gold Coast (of Australia).”

The eldest of five siblings, Campbell credits her rise to the top the support of her family and friends, as well as coach Simon Cusack. Outside of the pool she enjoys “reading, baking, catching up with friends and sleeping. I also work for the Australia Post (newspaper) three days a week.”

Given her recent form and assuming continued good health, those July and August dates in 2014 are certainly worth watching, as Campbell seeks to take her career to the next level in the three-diamond’s CarbonPro colours.

“It’s a real coup for us to sign Cate,” said Giuseppe Musciacchio, Arena General Manager of Brand Development. “She will be fantastic ambassador for us – she’s humble, she’s driven, has an incredible work ethic, and she has such a natural, easy style, it’s amazing she’s able to generate such speed with her tall frame. It’s also great to welcome her as our third current Australian in the Elite Team, after signing ‘The Missile’ (James Magnussen) this past July, and the C-Bomb (Emily Seebohm) in 2011. And along with Ranomi (Kromowidjojo – The Netherlands), Sarah (Sjöström – Sweden), and Fran (Halsall – UK), we now have the world’s top four women freestyle sprinters in our stable.

“Having recently enjoyed our best-ever World Championships – before Cate signed with us – we are looking forward to more accomplishments in the future. And with our new Powerskin CarbonPro Mark 2, we feel that we have the right product to set even more yardsticks in the sport.”