For over 40 years Arena has equipped the world’s leading swimmers and lovers of watersports with racing, training, and leisure swimwear and accessories built on a foundation of in-depth research, technical know-how, and an unyielding commitment to quality.
Launched in 1973 by inspirational sports-lover, entrepreneur, and sports sponsorship pioneer Horst Dassler, Arena was the first swimwear company to engage in textile and fluid dynamics research in a quest to develop the fastest, lightest, smoothest, and most durable products for both the competitive and recreational swimmer. It is a trait that has distinguished Arena throughout its history, as it continues to define trends and set standards to this day.
Throughout the years, Arena has equipped some of the world’s greatest swimming champions, with the three diamond brand mounting podiums the world over in the sport’s top competitions. Beyond the training and racing pools, the company applies its water instinct and technical know-how to the extensive range of beach and leisure wear products, designed with distinctive Italian flair.
With its headquarters in Tolentino, Italy, the Arena brand has a presence in 103 countries around the globe. With direct representation through wholly-owned subsidiaries in Italy, France, Germany, and the USA, the group also employs a network of qualified business partners in 86 countries, while the Japan-based Descente Group owns and manages the brand in 11 countries of the Far East.