For over 35 years Arena has equipped the world’s leading swimmers and lovers of
watersports with racing, training, and leisure swimwear and accessories built on
a foundation of in-depth research, technical know-how, and an unyielding commitment
to quality.
Launched in 1973 by inspirational sports-lover, entrepreneur, and sports sponsorship
pioneer Horst Dassler, Arena was the first swimwear company to engage in textile
and fluid dynamics research in a quest to develop the fastest, lightest, smoothest,
and most durable products for both the competitive and recreational swimmer. It
is a trait that has distinguished Arena throughout its history, as it continues
to define trends and set standards to this day.
Throughout the years, Arena has equipped some of the world’s greatest swimming champions,
with the three diamond brand mounting podiums the world over in the sport’s top
competitions. Beyond the training and racing pools, the company applies its water
instinct and technical know-how to the extensive range of beach and leisure wear
products, designed with distinctive Italian flair.
With its headquarters in Tolentino, Italy, the Arena brand has a presence in 103
countries around the globe. With direct representation through wholly-owned subsidiaries
in Italy, France, Germany, and the USA, the group also employs a network of qualified
business partners in 86 countries, while the Japan-based Descente Group owns and
manages the brand in 11 countries of the Far East.